TOUR MARKETING:
SLIPKNOT 25TH ANNIVERSARY TOUR
Over 150 assets were delivered for Slipknot’s 25th Anniversary tour including the admat (design & animation), digital ad content, social graphics, video trailers, TV spots, and a custom audio bed for international radio.
The artwork for this tour features imagery and the handwritten lettering from the original booklet in Slipknot’s self-titled album. Clean, bold fonts paired with the grainy late 90s overlays made both the video and admat feel nostalgic without losing the visual impact to stand out in social feeds.
We coordinated with management, Live Nation, and international promoters to approve and fulfill everything needed for the tour’s announcement and on-sale.